Let us do the work! Tell us your story, and we'll write it or edit as needed to be sure it gets read.
Shorter is better. But sometimes long works. Just tell us your idea, and we'll write your story for you. (Or you can write it.)
Authentic is a must. There are lots of stories that theoretically talk about working parents, but only you know your story.
Identify the lesson and/or benefit for working parents. Here are some ways to do that. -- Help working parents laugh and recognize we're all in this together (example) -- Inspire working parents to keep going (example) -- Encourage working parents so they know they're not alone (example) -- Help working parents by providing tips, suggestions or ideas (example)